Culture Meets Commerce: Unlocking Value with the Visa Brand
Thu, July 2 dot 1:15 PM - 1:45 PM

Where there is culture, there is commerce and the Visa brand has always been at this critical intersection. Whether it’s the FIFA World Cup, the Olympics, Visa Live at Le Louvre or Formula 1, our brand proudly brings seamless and secure payments and experiences to our consumers worldwide. Come and learn about how we are engaging the next generation of consumers and how we are equipping our teams to create world-class marketing advisory capabilities to serve our clients.

 
Tarek Abdalla Kim Kadlec
Tarek Abdalla, SVP, Chief Marketing Officer, Central & Eastern Europe, Middle East & Africa (CEMEA), Visa
Kim Kadlec, Chief Marketing Officer, Europe, Visa