Catalina Tobar is Head of Growth Products and Partnerships for Visa in Latin America and the Caribbean (LAC), where she is shaping the next generation of payment solutions across the region. She leads the strategy and execution of Visa’s growth product portfolio, managing key Big Tech partnerships and accelerating the adoption of emerging capabilities, including stablecoins, agentic commerce, and non-card payment solutions. Through close collaboration with global and regional teams, she plays a central role in bringing new propositions to market, expanding revenue streams, and positioning Visa at the forefront of payments innovation in LAC. Her work focuses on translating emerging technologies into scalable, real-world payment solutions for clients across the region. Prior to this role, Catalina was Head of Crypto Solutions for Visa in LAC, where she built and scaled the region’s crypto and digital currency initiatives, partnering with financial institutions, fintechs, and regulators across issuance and acceptance. Earlier, she established and scaled the Marketplace and Competitive Insights function within Visa’s LAC Corporate Strategy team. Before joining Visa, Catalina spent five years at PayU Latam leading digital credit solutions, including launching Colombia’s first buy-now/pay-later offering, and began her career as a management consultant at Booz & Company in New York.