Sofia Arrobas Lassalle is the Chief Business Development Officer at Naranja X, one of Argentina’s leading fintech ecosystems, where she drives sustainable growth across both consumer and merchant segments. She focuses on building deep user relationships and translating customer insights into high‑value financial solutions that scale. Prior to Naranja X, Sofia held senior leadership roles at Prisma Medios de Pago, including Head of Todo Pago and Chief of Staff to the CEO, and is a strong advocate for scalable models that advance financial inclusion and innovation across the region.