With more than 15 years of experience across product innovation, business strategy, and technology delivery, Jeff Hallenbeck brings deep expertise in payments and risk, shaped by work on both the merchant and provider sides of the ecosystem. As VP of Customer Advocacy at Adyen, he focuses on amplifying the voice of the customer and embedding it into how the company builds, partners, and grows. He is passionate about translating customer insight into action, shaping solutions that not only perform and protect, but also foster trust, transparency, and better outcomes across the payments ecosystem.