As Head of Products and Solutions, Godfrey oversees the growth, adoption and evolution of Visa’s products and services to meet the needs of the vast set of banks, fintechs, sellers, and consumers Visa serves across Central & Eastern Europe, the Middle East, and Africa. Godfrey’s journey at Visa began in 2021 as Senior Vice President, Head of Strategy & Investments for CEMEA, overseeing the implementation of multi-year growth plans across 86 dynamic and diverse markets in the CEMEA region. With an extensive 25-year career in the regional banking and payments industry, Godfrey has been instrumental in rolling out a range of transformational strategies that have defined the achievements of traditional and nontraditional financial institutions. He has served as an advisor to boards and management teams on business strategy, operating model design, corporate governance, digital innovation, and large-scale transformations, and has worked closely with financial services regulators and public sector institutions at the ministerial and governance levels to counsel on the development of country and sector strategies. Prior to Visa, Godfrey led the Boston Consulting Group’s banking, payments and FinTech businesses across the Middle East, and has also worked previously at Booz Allen Hamilton and Accenture. Godfrey holds an MSc from the University of London in International Business